Search engine optimization (SEO) it’s pretty much a bunch of techniques and strategies you need to do so your website ranks on the first page of Google. For example, when people search for a digital marketing agency in Miami, we show up on the first results, people visit our site and we get a lead.
Now, does it really help you grow your business? We believe that SEO brings you opportunities as if you moved a store from an isolated neighborhood with no traffic to a mall visited every day by a lot of people.
Assuming that your product or service is great. The right questions to ask yourself are:
- Is your marketing on point?
- Do you clearly communicate your value differentiators, or does your website look like any other site?
- Is the website experience friendly?
- Are your channels working in synced so that any person who visits your site via Google and does not take action is shown an ad in other channels such as Facebook and YouTube?
If you want to grow your business, you need a marketing funnel and SEO is just one of the ways to attract traffic to it but it is just a part of the big formula.
I hope this article has explained the benefits of SEO. If you liked this article remember to share your comments below, and if you have any questions or want our step by step marketing guides to implement yourself or simply hand over to your team, make sure that you subscribe to our Facebook group.