Let me start this article by saying that the purpose of content marketing is to help people and by helping them, we develop a relationship and build trust, and then when they need help, they will come to you.
Now, I will assume that you are an expert in your field. It doesn’t matter if you are an expert in cybersecurity or you make the best enchiladas. You need to know what you are talking about so it becomes easier to follow these 6 steps to develop your content marketing strategy:
Step 1. Define your audience: So, you need to create a customer Avatar. If you have no idea what a customer avatar is, make sure that you check out our YouTube Channel, or click here to check out the article.
Step 2. Once you have defined your audience, you need to pick your digital marketing channels in which you will be delivering the content they can be: Facebook, Instagram, YouTube and so on.
Then, you need to find the topics. Click here to check out the steps to get content ideas.
Step 3. Use the Gary V strategy approach: You need to create videos either explain the topic looking at the camera or you can document what’s going on. For instance, you can record videos training your staff, coaching a client and delivering a message in a conference or workshop.
Step 4. Convert the content into micro-content. You need to adapt the content in terms of size and length so it’s optimized for every channel.
Step 5. Boost your content with ad investment. This will help you speed up the content validation process.
Step 6. Track, measure and optimize. Now that you know the kind of content that people like and the content they have absolutely no interest in. You can adjust your content calendar accordantly.
Pro-tip. You can use temi.com to convert the audio of your videos into articles. Then, you can post those articles on your blog and add value to your website’s SEO score.
Finally, if you liked this article remember to share your comments below, we love to read them. If you have any questions, feel free to join our Facebook group. In this group, we share all of our resources so you get the step by step guides that either you or your marketing team can implement.