Content marketing is a very effective strategy that delivers a very generous ROI. Now, how do you measure that? How do you know what content is actually converting into customers?
There are many solutions out there. But many of them are confusing or relatively expensive for small or even medium-sized companies. That’s why in this article we will recommend 4 tools today that we use at the agency.
- Hubspot: It creates a profile for each one of your leads and your sales team will also have valuable information before they even get in contact with the lead. It will help you connect both the sales and marketing departments so you will know what content is actually adding to your bottom line.
- Engagebay.This tool is kind of a Hubspot but way less expensive. That being said, it’s been in business for a relatively short period of time. I would say that it gets the job done but ultimately you get what you pay for and chances are that their technology will always be a few steps behind Hubspot.
- Google Analytics: You can create special links on this website and then you can see the conversions and Google Analytics. It’s kind of time-consuming but very effective to measure the ROI of specific sources.
- Segment.io: Oftentimes, users visit your site using a phone and later on they use another device. These actions can affect the final reports. This tool allows you to integrate all your channels so your data is as clean as possible.
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