What is SEO? How can an SEO expert help your business? What is the best option when selecting a SEO specialist?
These are the main questions that arise when a business wants to increase revenue by generating higher traffic with SEO initiatives.
Let’s go over the basics first, SEO (search engine optimization) is a series of tasks an SEO expert implements that a site gets a higher score and rank on the first position for relevant keywords.
For example, if you own a restaurant in Las Vegas. A Search engine optimization can help you optimize your site so whenever a potential customer searches for a term such as “Las Vegas Restaurant near me”, your restaurant will show up on the first page. Then, he or she will click on the results, get to your site and visit your location or place an order.
These are some of the features an SEO solution includes:
Las Vegas SEO – On page SEO:
It is the process of increasing your websites health score and using the right keywords in the right sections of your website.
Las Vegas SEO – Off-page SEO:
You can position your site as an authority with the help of a Las Vegas SEO company. In involves link building which can be a very challenging task to do.
Las Vegas SEO – Keyword research:
This is perhaps the most important task of all. Selecting the right keywords will make the difference between getting a return on investment or not. A Las Vegas SEO specialist will analyze the keywords competitiveness, traffic, and user intent (Ready to buy or just browsing)
Las Vegas SEO – Competitive Analysis:
An SEO expert will perform an audit to your site and will also analyze your competitors’ websites. Once, he or she collects the data will define areas of opportunities before developing the best strategy for your business.
Las Vegas SEO – What is the best SEO provider for you?
There are several options and many companies who do a good job. However, we have put together a checklist that you can follow to protect your interest and making sure that you hire the best SEO agency.
Creation of Schema mark up | Standing out from the crowd
Most companies and even SEO companies do not implement schema mark up. What are schemas? why its implementation is essential to help you get better results?
Schema mark up sends more information from your business to the search engines. This information allows Google and Bing to provide a better experience to their users. Thus, they will award you with a higher real estate in the search results and help you get more relevant traffic to your business.
Please see the example below:
As you can see, when you search on mobile devices, you will see that our result will use more space, include ratings from the experience of previous clients and even includes an image that will capture the attention and generate more traffic to our site.
Types of schema mark up
There are different types, but these are some of the ones we use for our clients to get ahead of their competitors:
Review
This schema will allow you to show those your ratings and show your potential customers that you deliver quality.
Local Business
It’s ideal for businesses looking to stand out within a local area and generate foot traffic.
Article
If you have a blog, chances are that you have valuable content that validates that you are an expert. This schema is fantastic to boost your visibility and capture users looking for answers.
Service
Ideal to let Google know the specific of service your company provides
Product
People looking to buy a product tend to search differently to the ones who are simply considering it. Make sure that your products have the highest visibility possible when those buyers start searching.
Course
This schema simply makes it easier for students to find you.
Recipe
Most businesses in the food industry can take massive advantage of this schema to attract a highly relevant audience that they can, later on, turn into customers or even students
Software application
Building software is a complex task. Thankfully, promoting its value with a 5-star rating make things easier
Book
There are a lot of details that search engines and users want to know about books and this schema improves the user experience drastically.
Event
When is the event happening? where is it happening? users will know instantly with this schema.
Video Object
People love videos and search engines love making people happy so they continue to use their services. Adding a thumbnail to the search results will help your video views and reach hit those desire numbers.
Finally, if you have any questions, you can request your FREE assessment call. For that reason, we put together an SEO checklist that will give you the 10 things to check before signing a contract. Click here to Download
Marketing and communications professional with 20+ years of experience advising companies in the U.S., Latin America, and Brazil.
• Expertise spans digital marketing, social media, PR, executive communications, events
• Worked and consulted for companies in a variety of fastpaced industries, including Telecom, Financial Services, IT, Government, Entertainment, and Hospitality
• Spent several years planning and executing programs for leading global agencies Fleishman Hillard and Porter Novelli
• Bachelor’s degree in Economics from Universidade de São Paulo (USP), and a Master’s in Corporate Communications from the University of Florida
• Has lived in Miami for 20+ years and traveled extensively throughout the Americas
• Fluent in English, Spanish and Portuguese
ERNESTO ORTIZ
Director de Comunicaciones
Profesional en marketing y comunicaciones con más de 20 años de experiencia asesorando empresas en los EE. UU., América Latina y Brasil.
• Experiencia en marketing digital, redes sociales, relaciones públicas, comunicaciones ejecutivas, eventos.
• Trabajó y consultó en una variedad de compañías de industrias aceleradas, incluyendo telecomunicaciones, servicios financieros, IT, gobierno, entretenimiento y hostelería.
• Pasó varios años planeando y ejecutando programas para las principales agencias mundiales Fleishman Hillard y Porter Novelli.
• Economista de la Universidade de São Paulo (USP)
• Maestría en Comunicaciones Corporativas de la Universidad de la Florida.
• Ha vivido en Miami por más de 20 años y ha viajado extensamente por las Américas.
• Dominio del inglés, español y portugués.
ANA SANCHEZ
Directora
Experta en marketing digital y negocios, con capacidad comprobada en aumento y potenciación de la presencia en línea de empresas a través de canales digitales.
• Experiencia en marketing digital, estrategia de redes sociales, generación de prospectos a través de LinkedIn.
• Trabajó en gestión de proyectos para Citibank.
• Pasó varios años planeando y ejecutando campañas para compañías en los Estados Unidos y América Latina.
• Administradora de negocios internacionales
• MBA de la Universidad Millennia Atlantic.
• Con más de 10 años de experiencia trabajando en marketing, ventas y estrategia.
• Dominio del inglés y español.
LEONARDO BARROS
Presidente y director ejecutivo
Profesional especialista en marketing digital con 10 años de experiencia en Estados Unidos y América Latina.
• Experiencia en embudos de ventas de alto rendimiento, generación de prospectos, desarrollo de marca y experiencia del usuario.
• Experiencia como Director de marketing en Solved Puzzle Agency coordinando campañas de alto rendimiento en industrias como la hostelería, alimentos y bebidas, moda, venta minorista y productos de comercio electrónico.
• Trabajó varios años en Colombia como vicepresidente comercial en Vision Magazine Latin America.
• Administrador de Empresas de la Universidad Nacional de Florida.
• Certificado en Google Ads, Facebook Advertising y plataforma Semrush.
• Ha vivido en Miami por 20 años.
• Dominio del inglés y español.
ANA SANCHEZ
Managing Director
Digital marketing and business expert with proven ability boosting businesses online presence through all digital channels.
• Expertise spans digital marketing, social media strategist, LinkedIn lead generation
• Worked on project management for Citibank
• Spent several years planning and executing campaigns for companies in the US and Latin America
• Bachelor’s degree in International business administration in Colombia, and an MBA from Millenia Atlantic University
• 10+ years of experience working in marketing, sales and strategy
• Fluent in English, Spanish
LEONARDO BARROS
Chief Executive Officer
Marketing and digital specialist professional with 10 years of experience in U.S and Latin America.
• Expertise spans high-performance sales funnels, lead generation, branding, and user experience technologies
• Worked as marketing director at Solved Puzzle Agency coordinating high performing campaigns in industries such as hospitality, food & beverage, fashion, retail and e-commerce products
• Spent several years in Colombia, working as VP commercial at Vision Magazine Latin America.
• Bachelor’s degree in Business Administration from Florida National University
• Certified in Google Ads, Facebook Advertising and Semrush platform.
• Has lived in Miami for 20 years
• Fluent in English and Spanish
As you can see, when you search on mobile devices, you will see that our result will use more space, include ratings from the experience of previous clients and even includes an image that will capture the attention and generate more traffic to our site.
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